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In 1994, web banner advertising became mainstream when Hot Wired, the online component of Wired Magazine, sold banner ads to AT&T and other companies.
The first AT&T ad on Hot Wired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.
Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.
In early days of the Internet, online advertising was mostly prohibited.Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics.Display advertisers frequently target users with particular traits to increase the ads' effect.Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.